Going through their archives, we discovered that BofA helped finance a lot of amazing movies through the years. We seized on an idea to produce a 60 for Oscar night. We got Peter Coyote to record the VO before we presented it.
Right before we lost the business, we pitched this spot to the board. Their instant response? "Can we air this now?"
We still ended up losing the business. I still think this would have gone over great if it had aired Oscar night.
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