One of my first assignments at FCB was working on Amazon.com. We created six spots for their holiday campaign featuring the singing "Amazon Sweaterman". Evoking Mitch Miller, the Sweatermen sang earnestly about shopping online. The campaign was a huge success, even garnering the TV pitchmen a spot on Good Morning America.
It was recognized by the One Show, British D&AD, Addys, Adweek, Advertising Age, Creativity, the London International Advertising Awards and the Stout-Laden Awards.
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